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Over the past twenty years, social fantasy games have absolutely involved in ways that not many could have expected. This huge expansion has mostly come from the explosion of technology that society has seen. Technology has changed how many people conduct themselves and engage in activities.

10 years ago, Blockchains were created by Satoshi Nakamoto. Blockchains are essentially the underlying technology for one of the largest cryptocurrencies on the planet, Bitcoin. Blockchains are interested in that the interactions require less than ten minutes of processing time to take effect. Plus, 51% of users need to agree a transaction is valid before it is saved to the blockchain, adding an extra measure of security.

The US federal government recognizes over 200 potential use cases for blockchain technology. If Blockchain is one the rise and cryptocurrencies are evolving, it should be no surprise that social fantasy games are next up to grow. Here are all of the facts on social fantasy games.

One of the first social fantasy games is none other than the famous Dungeons and Dragons game. Now, people could not imagine playing a game like this in person on a board. This is because online gaming has taken the gaming world by storm and has allowed for people to play games with their friends in an incredibly convenient manner.

A survey was recently conducted surrounding average people and hardcore gamers. The main question asked was how many people have played an online game before. This survey revealed that 70% of people have played an online game.

People that play online video games are choosing to interact with other humans as opposed to artificial intelligence. One-third of online contest participants opt-in to receive information from brands and partners. This is because people want to get involved with brand loyalty and loyalty programs to enhance their social engagement with their video game experience.

Studies show that the ideal duration for an online contest is between 25 and 60 days. New online contest campaigns acquire a 34% audience increase on average. User data insights really matter when it comes to the development of online video games and the culture that surrounds it.

Studies show that gamification strategies can lead to a 100% to 150% increase in brand engagement metrics. The same is said for tokenization in which people pay for electronic online transactions in their games. They will do this to provide themselves with extra content which is aimed to enhance their gaming experience and to expand upon the original game they are currently playing.

According to Social Media Examiner, 92% of marketers say social media is important to their business. HubSpot’s 2017 State of the Inbound report found that 63% of 4,500 marketing and sales professionals felt generating traffic and leads were their company’s top marketing challenge. As technology grows, so will the world of online social fantasy games.

In Conclusion

The world of video games, online games, and the social engagement of these games is only going to expand as technology continues to grow. There are even some games that are now dabbling in the world of virtual reality. This just goes to show how far video games have come in the past twenty years.

Online contests and loyalty programs can be a great way for many people to participate in social engagement without ever needing to leave their home. Social fantasy games have risen in popularity, and investing in social fantasy games has become incredibly popular. These social fantasy games often include online contests that let users interact with each other in ways that were previously impossible.

In fact, new online contests have been shown to increase the audience of the game by over 30%. Another study conducted by HubSpot has shown that digitally driven contests increased the total number of participants in the contest by up to eight times. Digitally driven contests have been shown to work best when they have a duration of no more than sixty days and no less than twenty five days, giving time for the news of the digitally driven contest to be spread around but not long enough for digitally driven contests to become redundant and boring.

People who play an online game are in good company – it’s estimated that around 70% of all people play at least one online game. This means that digitally driven contests are a lucrative way for companies to market their goods and services and get their name out there. For instance, gamification strategies have been shown to increase engagement with a particular brand by up to 100%, if not even more. And almost 100% of marketers – over 90% – have said when surveyed that they heavily rely on social media for their marketing tactics, saying that social media is highly important to the success of their business.

Digitally driven contests tap into the already existing market of people who play online social fantasy games. People who play online social fantasy games are looking to interact with other people and players in an easy, stress free way, and digitally driven contests provide one way for these people to do so. Digitally driven contests have proven to be a successful way to improve brand recognition and have been utilized by marketing teams as part of their marketing strategy. Digitally driven contests are a great way to combine fun with advertisement, and are a way to advertise without seeming over the top about it. They are not only a way to advertise, but a way for online gamers to engage with their community as well.